The growing popularity of social and digital media in the Middle East is driving a paradigm shift in customer communications. Private companies are looking for new ways to boost revenue. A key way is to engage and learn about customers via digital means rather than strictly through traditional avenues such as direct mail and print advertising. Fast-growth private businesses in particular are embracing digital tools in their customer outreach.
Among trendsetter companies, those that use digital means to engage and learn about customers forecast 11.3% revenue growth over the next year, compared with 6.3% revenue growth projected by private companies that are not using digital tools for customer-engagement purposes.
In Middle East, where CET is relatively new, roughly one-quarter (28%) of private companies have not yet enlisted digital tools in their customer outreach. To achieve customer engagement, organizations need to align themselves around the idea of building a base of high-value, committed customers. Engaged customers are less likely to jump ship when a competing offer comes along. A recent survey found that only 3.8% of “fully engaged” customers turn towards other brands compared with the average 6% rate for all customers, translating into a customer retention yield of 37%.
In association with
Customer Engagement Technology - Middle East will highlight the advantages and benefits of incorporating various customer engaging technologies. The event has a business to business model relevant to all major business industries and also Government Sectors.