Ranjit Mukherjee, VP Customer Analytics at Abu Dhabi Commercial Bank.
Ranjit Mukherjee is an Economics post-graduate from India with experience in analytics from the best-in-class organizations spanning multiple domains including Retail and Consumer banking. He has an in depth knowledge of retail banking and has been working in the U.A.E. with Abu Dhabi Commercial Bank since 2006. He is responsible for implementing a marketing analytics framework, in order to transform the marketing function from one driven by guesswork and assumption to a metrics driven revenue-focused business model.