About the Speaker
  • Profession
    VP Global Marketing - Demand Programs and Engagement
  • Company

Firdaus Shariff, VP Global Marketing – Demand Programs and Engagement at SAP.

She is a member of the Global Experiential Marketing and Strategic Programs Leadership team.
Firdaus has been with SAP since January 2011, and most recently held the joint roles of Head of Marketing for EMEA South and Marketing Director for MENA, where she was responsible for the overall strategy and development of the marketing function. In her current role, Firdaus is responsible for digital demand generation initiatives that create and accelerate pipeline and revenue contribution to the business. Her team drives the content portfolio for providing a true “Always-on” customer experience, manages the highly acclaimed Social Selling program and works in collaboration with all relevant teams across SAP on a digital-first approach.

Firdaus brings over 14 years of experience in building new markets, increasing market share and brand visibility. She is passionate about leading and managing highly effective teams and spent eight years in marketing at Cisco prior to joining SAP. Most recently, Firdaus has been recognized with the ‘Woman Super Achiever Award’ and ‘Most Influential CMO Award’ for the ME Region, from the ME and Asia CMO Council, ‘Marketing Maestro’ at the Reseller ME Awards and ‘Women in Leadership Achievement Award’ from the World Federation of Marketing Professionals. Firdaus holds a B.Tech. in Software Engineering from the University of British Columbia in Canada.